Jasmine Flower brings together global voices

Opera song


Posted: October 26, 2021 at 1:34 am EDT|Update: 2 hours ago

NANJING, China, October 26, 2021 / PRNewswire / – Recently, Jiangsu launched a jasmine flower folk song singing challenge, organized by the Provincial Department of Culture and Tourism of Jiangsu, on the province’s overseas tourism social media accounts (Facebook, TikTok and Instagram), calling on people from different countries and regions to sing the classic folk song Jasmine Flower>. The campaign aims to improve from Jiangsu brand of the city among Internet users around the world.

Meanwhile, KOLs (Key Opinion Leaders) are invited to take the initiative to participate in the Jasmine Flower Challenge and thereby bring more people from their online communities relating to the big cyber musical event.

The event was also launched on TikTok, the world’s most popular short video platform.

> is a famous folk song in

Province. He was also known to the world as a representative of Chinese popular culture thanks to the opera

, a work by Puccini based on an ancient fable set in China. The song was also sung at the 2008 Beijing Olympics and various international occasions and has become one of the most classic folk songs in the world.

Since its launch in September, the Jasmine Challenge has gathered works from the network and prepared to choose the Top1 piece. The activity has reached more than 1.52 million fans in many countries and regions in Europe, North America, South East Asia, Middle East and Africa. In addition, it has gained nearly 200,000 interactions with related publications.

Participants joined in singing in various forms, including acappella, violin, cello, piano and guitar.

Social media platforms abroad of Jiangsu Province Rank among the best in the “National Provincial-Level New Cultural and Tourism Media International Communication Index List” published by the China Cultural Tourism Industry Index Lab. In addition, in the “China BrandOS TOP100 social media influence of foreign brands”, Jiangsu platforms have been touted as a typical case of overseas social media marketing in from China cultural tourism industry.

Jiangsu makes the voice a means of communication and is dedicated to breaking the limits of language and culture with the charm of music. The initiative offers the public a chance to enjoy the tranquility and beauty of Jiangsu through the power of music and bring the province closer to tourists from all over the world.

The Jasmin Challenge is still relevant today, do not hesitate to participate.

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SOURCE Jiangsu Provincial Department of Culture and Tourism

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